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Streetwear Queen Emily Oberg Is Oxygen's New Ambassador

This IG must-follow fronts their new collection
by Ash Mahinay | Jul 4, 2018
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Local street fashion brand Oxygen just released COED, a new “co-gender” collection. If you're wondering what co-gender or genderless clothing is, well, don't overthink it with mental images of male skirts and crop tops. Think sweaters, hoodies, and shorts in loose, boxy fits in and colored with washed out shades of grey, green, and pink. Everything looks comfy and easy to wear, which fits in nicely with the whole “no judging” mindset the brand wants to promote.

Photo by Mark Jesalva
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Photo by Mark Jesalva

They also unveiled a new ambassador: international streetwear queen Emily Oberg. She started her career as Complex's video host before transitioning into the scene she reported on. In case you were wondering, yes, she is half-Filipina and half-Swedish—so hooray for Pinoy pride because one of the biggest streetwear influencers and #hypebaes on the planet belongs to us! In case you haven't been acquainted with her IG yet, you really need to follow it for all her fire selfies:

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Okay, you done double tapping fam? Here are Emily's thoughts on streetwear that she shared during COED's launch.

Is this is your first local collaboration?
Yes, the first.

Could it be your first time over here, too?
No, but I’ve only been here once before with my family.

So COED is a genderless line, do you think it’s the future of clothing?
Yeah, I think so, because streetwear was rooted in men’s clothing anyway, so women always wear men’s clothes. But now we just wear each other’s clothes!

Photo by Mark Jesalva
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Talking streetwear, you did these famous videos about the lines to buy Supreme and stuff and today streetwear is pretty much synonymous with “hype.” Do you think that’s a healthy direction?
I think it’s gotten a bit crazy and a bit much lately because people aren’t in it the same way they used to be. We used to be in it because we love it and because it was so niche. It was such a small culture, but now they’re just in it because it’s popular, because their favorite rapper wears it or because they can resell it, which is different. It’s kind of sad.

Here in the Philippines, it's not really a movement but it's often repeated that we should “Support Local.” Personally, how do you balance going local versus supporting all the big brands? What’s your mindset on that?
I think it’s good to support both—and ifthe local brands collaborated with the other brands, it’ll be a good balance—but I definitely like to support local. Like a lot of my friends are in streetwear so they have their own brands, so I always support them. I buy their stuff. I don’t buy too much of the commercial, bigger brands. I like a lot of vintage, personally, because it’s more one-of-a-kind so that’s my thing.

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And aside from representing COED you also have your own label back home?
Yeah, Sporty and Rich is a print magazine, and I made the merchandise to support the magazine because it’s expensive to produce, ha ha! But I just like using clothing as a way to get across messages that I think are important. I also donate part of my profits to the Natural Resources Defense Council. I like to give back to the environment.

Photo by Mark Jesalva
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You think you’ll be coming back here more often now that you’re an ambassador?
I hope so. I love it here. I want to come back more often.

What are your personal favorites from the collection?
Probably what I’m wearing [hoodie and sweater]. I love it. This is like a little bit too big for me so we cropped it, it’s more girly that way.

So you can still go girly—or manly—even with the whole genderless aesthetic then?
Yes, you just have to mix it up!

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