Last March, we ran a newsbit about P.Diddy and his new perfume called I Am King. That was an exclusive, hot-off-the-press report, meant to inform you that yes, I Am King existed and it aims bring your mojo back.
Soon, promotion went underway and what do you know? FHM got to talk with Diddy.
And hey, he's even giving us a bottle! Can you smell a promo contest brewing?
That's right, read the interview below and check out the freebies page for the promo details.
[Ed's note: Save fro a few online-exlusive questions, the following interview was published in the July 2010 issue of FHM Philippines]
Why name your new perfume I Am King?
I Am King is defining, it’s empowering, it’s for the modern-day King and defines a lifestyle fit for a King. It’s not about me but about all men - your father, your brother, your husband. There is a King in all of us.
I think men want something that makes them feel empowered, that makes them feel like modern-day kings.
How did you want I am King to smell like?
I wanted it to be really clean, fresh, to have a regal smell. It was made to represent a seductive refinement, power and the ultimate luxury.
It contains handcrafted notes of tangerine zest, juicy orange and succulent cranberry blend with a signature Imperial French berry.
How exactly do you choose the ingredients? We mean, how good are you with scents?
I believe my total involvement with each one of my fragrances has contributed to its success. I worked with the team of creative people on everything from the notes down to the packaging – this ensures that the final product is a direct representation of my vision, of myself.
I Am King is a result of many, many one-on-one smelling sessions with the perfumers – it was a labor of love and I’m extremely proud of the final product.
Next: How his scent can bring back your cojones!