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How Vicks VapoRub Seems To Cure Coughs And Colds

A pyschologist tells us how the product works as a DIY remedy for respiratory ailments.
by Mary Rose A. Hogaza | Feb 15, 2016
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An abrupt change in weather brings about coughs and colds. When this happens, some of you will rely on the most effective DIY cure out there for relief: good ol' Vicks VapoRub rubbed on your body (by your girlfriend; hopefully Jennylyn Mercado or Jessy Mendiola), specifically, your feet.

Netizens reckon it works best when slathered particularly on said body part:

But does it really work that way? Psychologist Dr. Lynne Jordans says it does.

"One theory could be that it helps reduce stress," she told Mail Online in an interview earlier this year. "By concentrating on something else, i.e. the process of putting Vicks on with the socks, you are reducing your stress levels."

"When people have coughs they tense up and as a result they breathe in more shallowly which irritates the cough further. Reduce the stress and in theory you would reduce the cough," she added.

In spite of the endorsement, however, Vicks-maker Procter and Gamble goes against marketing its product this way. They were quoted in the same article as saying, "It is not in line with what the product is for so we would not endorse it being used in this way."

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