It looks like adidas Originals is making its first big push of 2017 with the release of the EQT—a modern interpretation of one of their classic sneakers. To reintroduce it to the world in its new form, the three stripes traced the shoe’s lineage back to the original EQT of the early 90s, when it was first launched amid a climate of cultural and sociopolitical upheaval.
The video shows the inception of adidas’s Equipment brand—a line designed to put function and performance ahead of all else, sparing nothing for the sake of fashion. It was a bold response to the brand’s initial failures to compete with Nike, and one that lead a charge for adidas into the 90s. Now that they seem to be at a similar point in their history, beating back at the competition with a hot streak of incredible releases, 2017 seems like the most appropriate time to resuscitate the sneakers from that collection, echoing the same philosophy that it began with: Everything that is essential; nothing that is not.
But if these new EQTs look familiar, it’s because you’ve probably seen them before. They dropped at select retailers elsewhere in the world sometime mid last year, and were known as the EQT ADVs. They were an instant hit, selling out without much ado. In fact, they’ve already seen a bunch of solid colorways: OG green, core black, olive, all-blue, all-red, all-pink. But this time around, they’re seeing a broader release, it seems, as one of adidas Originals’ main sneakers, in what looks to be the shoe’s new “OG” colorway: Turbo Red.
They’re releasing with a host of other tributes to the EQT Line of the 90s as well, all in the same new Turbo Red.
The brand with the three stripes is geared up for a Friday, January 26 release date for the EQTs at adidas retailers and boutiques like Commonwealth, Sole Academy, and Capital. We’re not expecting too much of a line for these, but we definitely wouldn’t be surprised if they sold out over the following week.