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The Most Important Sneaker Announcements This January

Give your 2018 shoe game a boost
by John Paulo Aguilera | Jan 18, 2018
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The best way to give your sneaker collection an upgrade is by making your initial purchase during the first month of the new calendar year. Come on, you know you're raring to go sneaker shopping.

From signature shoes to anime kicks, 2018 has a lot to offer when it comes to sleek footwear. If you were able to stash a few bucks away from your holiday blessings, you might want to check out these new, rad options:


For your vacation that's way too soon: ASICS Gel-Lyte 'Beach Pack'

Summer is looking fresh for ASICS fans. These sea-and-sand themed two-shoe release is fittingly rendered in marzipan and navy.

Available in stores and online

For your social circle's next hangout: Diamond Supply Co. x PUMA

PUMA doubles down on its skate cred by rocking the signature tiffany blue in their latest collab with the streetwear brand.

Available on January 27 (classics). The next batch will be in June

For low-key twinning with your girl: New Balance 574 2018

The updated version of the 575-576 trail-running hybrid looks almost the same as the original model, with minor tweaks in construction.

Available online

For your upcoming game: adidas Crazy BYW

Equipped with the innovative three-part podular midsole technology, the pair gives a glimpse into the future of adidas basketball.

Available online on January 27

For your long-overdue night run: Nike Air Max 270

Nike presents the tallest-ever Air Max Heel Unit (32mm heel bag) with its newest lifestyle offering that can be used for both training and casual days off.

Available on March 2 in select stores

 

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