The Hyperdunk, designed by Nike creative director Eric Avar, is one of the lightest and most innovative basketball footwear products Nike has ever produced. Debuting on the feet of Nike athlete Kobe Bryant on April 10th, the Hyperdunk will hit retail outlets in the U.S. on July 27th.
It also took design inspiration from a Nike concept shoe created in the late 80's for movie character Marty McFly [played by Michael J. Fox] in the film Back to the Future II. The shoes were created through a licensing agreement with Universal Studios Consumer Products Group. Looking at the Hyperdunk's overall shape, distinctive heel counter and midsole, these features all hearken back to this original concept shoe.
As part of the launch, Nike will introduce limited colorways leading up to the retail debut of the Hyperdunk. One of those limited products is the Hyperdunk 2015.