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Why The Nike Kobe NXT 360 Is Called His 'Kobe-iest' Sneaker Yet

The latest in his signature series best represents the Mamba
by FHM Staff | Apr 5, 2018
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Kobe Bryant has established a signature shoe line with Nike that has seen countless iconic pairs define his personal brand in the sneaker industry. But check this out: the major apparel company is introducing what is being touted as the "Kobe-iest" sneaker yet?

According to a press release, the Nike Kobe NXT 360 is a product of a total collaboration between Bryant, who played his last NBA game two years ago, and Nike's NXT and Sport Research Lab. Its  innovative construction—"three-part structure of wrap-around Flyknit, a drop-in dual-density midsole and an outsole"—is based on the two-percent that players like the Black Mamba improve in shooting percentage by creating separation from a defender.

So what exactly makes the Kobe NXT 360 the basketball shoe that best represents the legendary baller?

For one, the model is built for arcing curves akin to the three-point line, which is translated into sharp, quick cuts. Next, the Lunarlon foam works with the REACT tech in the drop-in midsole to provide maximum support and comfort. Finally, the wrap-around Flyknit structure takes the anatomical form of the foot for a conformed fit and optimal containment.

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The first key colorway is the "Mamba Day" and will be released at select Nike stores and Titan doors on April 13th (called Mamba Day as a commemoration of Kobe's final game on April 13, 2016) for P9,895. Additional colorways will be released on May 4 ("Closeout") and June 14 ("Beautiful Day").

 

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