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Why The Nike Kobe NXT 360 Is Called His 'Kobe-iest' Sneaker Yet

The latest in his signature series best represents the Mamba
by FHM Staff | Apr 5, 2018
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Kobe Bryant has established a signature shoe line with Nike that has seen countless iconic pairs define his personal brand in the sneaker industry. But check this out: the major apparel company is introducing what is being touted as the "Kobe-iest" sneaker yet?

According to a press release, the Nike Kobe NXT 360 is a product of a total collaboration between Bryant, who played his last NBA game two years ago, and Nike's NXT and Sport Research Lab. Its  innovative construction—"three-part structure of wrap-around Flyknit, a drop-in dual-density midsole and an outsole"—is based on the two-percent that players like the Black Mamba improve in shooting percentage by creating separation from a defender.

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So what exactly makes the Kobe NXT 360 the basketball shoe that best represents the legendary baller?

For one, the model is built for arcing curves akin to the three-point line, which is translated into sharp, quick cuts. Next, the Lunarlon foam works with the REACT tech in the drop-in midsole to provide maximum support and comfort. Finally, the wrap-around Flyknit structure takes the anatomical form of the foot for a conformed fit and optimal containment.

The first key colorway is the "Mamba Day" and will be released at select Nike stores and Titan doors on April 13th (called Mamba Day as a commemoration of Kobe's final game on April 13, 2016) for P9,895. Additional colorways will be released on May 4 ("Closeout") and June 14 ("Beautiful Day").


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