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LOOK: Vans' Cartoony Anti-Smoking Campaign Sneakers

Proclaim your allegiance to a healthier, tobacco-free lifestyle with a pair!
by John Paulo Aguilera | Jan 26, 2016
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Either the person who thought of this concept hates seeing sneakers being used to put out still-lighted cigarette butts, or simply doesn't fancy smoking.

Anti-tobacco advocacy group truth teamed up with Brooklyn-based graphic artist Kevin Lyons last month to put up a causal monster-themed mural, which recently was transformed into a limited-edition sneaker under Vans.

Introducing, the Truth Kevin Lyons Authentic:

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The original artwork was done in Raleigh, North Carolina, where tobacco usage is higher than the average. Aside from the black-and-white, minimalist cartoon monsters, the visuals also feature phrases adhering to truth's "Finish It" campaign, which is about the current generation ending tobacco use once and for all.

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Vans must've thought that the best way to spread the word about the anti-smoking campaign was to dress up its targets with powerful messages on what they are standing for. Anyway, check out how the cool mural-to-shoe transfer came about in the video below:

The Kevin Lyons x truth x Vans shoes are currently available online for $60 (around P2,900) and at all Vans stores in the US.

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