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FYI, A Filipino Invented The Extra Value Meal

How one Pinoy changed the fast-food game
by Henna Yu for | Jul 31, 2017
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It's hard to imagine going to your favorite fast-food chain without ordering a value meal. You probably already know the order number of your favorite value meal by heart. Yet, there was a time when this was considered revolutionary. In a story on Munchies by VICE, Angela Dimayuga, chef of Mission Chinese Food in San Francisco and New York, reveals how her father, Alan Dimayuga, invented the Extra Value Meal at McDonald's, which changed the landscape of quick service dining for good.

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Alan, an immigrant from the Philippines, worked as a manager for a McDonald's in San Francisco for 17 years, and he was constantly thinking of ideas for improving service. "Before, if someone wanted to order a Coke, fries, and a cheeseburger, they had to order from several different parts of the menu," Angela shares on Munchies. "He made it much easier to order these items in sets. [...] And he numbered the meals one through six, so customers could order by number instead of piecemeal."

It makes so much sense now, but executives before couldn't understand the system. But soon enough, McDonald's recognized how Alan's invention made service quicker and much more efficient, with other chains soon following suit with their own value meals. So, the next time you order a set meal with extra-large fries and soda, you know you have a Pinoy to thank.

Read more about Alan and Angela Dimayuga's story on Munchies

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This story originally appeared on

* Minor edits have been made by the editors.

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