Here's another example of funnyman Ramon Bautista living up to his new pogi status: His best-selling self-help book, Bakit Hindi Ka Crush ng Crush Mo?, is now a major motion picture! Oh, what say you?
Kapamilya actors Kim Chiu and Xian Lim star in a love story about an ugly duckling who turns into someone worth loving. Adapted to the screen by Mr. Bautista himself alongside Carmi Raymundo and directed by Bb. Joyce Bernal, Star Cinema's 20th anniversary offering teaches a lesson about moving on from a heartbreak, but with a funny twist.
In Bakit, Kim plays the role of Sandy Veloso, a brainy "ugly duckling" employee who sports the curliest hair and the thickest eyebrows, brought upon by the pain of being dumped by his ex-boyfriend, Gardo (played by Kean Cipriano). Xian, meanwhile, will portray Alex Prieto, the young new head of the company Sandy is employed in.
After an interesting encounter, the rich and dashing CEO and the fashion-challenged assistant will find themselves sealing a deal—Sandy will help Alex learn how to effectively run their company, while Alex helps Sandy learn to play the practical game of dating and relationships, which is a ploy to get back at her ex-lover and not get her heart broken ever again. Sounds like a cliché, but hey, sounds funny, too!
Aside from Kim and Xian, the film also stars Diana Medina, Jojit Lorenzo, Ryan Boyce, Lilia Cuntapay, Tonton Gutierrez, and da man himself, Ramon Bautista.
Bakit Hindi Ka Crush ng Crush Mo? will be shown in cinemas nationwide starting July 31, 2013. Meanwhile, press play on the video below to see the film's trailer!