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#SanibPwersa: A Fist Bump For Colt 45's New Look!

Colt 45 Philippines recently got a facelift, and its new 'do is perfect for all Pinoy beer-drinking bros and <em>brads</em> out there!
| Jul 14, 2014
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Colt 45 Philippines recently got a facelift, and its new 'do is perfect for all Pinoy beer-drinking bros andbrads out there!

Working under the campaign “brewed for brotherhood,” they dropped their traditional horseshoe logo and replaced it with a pair of silver hands doing a fist bump, symbolizing the friendship and brotherhood among peers, naming it Sanib Pwersa.”

Aside from introducing their new look, Asia Brewery Inc.'s Marketing Manager for Alcoholic Beverages Greg Anonas says that they also reformulated the beer’s taste with a more Filipinized brew. Colt 45 drinkers can now experience a crisp roasted malt beer with a less bitter after taste.

They have also tapped two of the most influential music personalities of today, rock icon Raimund Marasigan and FlipTop sensation Abra, to be their latest brand ambassadors.

After chugging dozens of 45s, and with the idea of "sanib pwersa" running on their minds, Raymond and Abra collaborated for the brand's official tune titled, well, "Sanib Pwersa." Check it out below:

 

Photography Mike Dee
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