Following Donald Trump's shocking triumph, major sportswear company New Balance immediately expressed its support for his looming presidency with this statement, quoted by a reporter from The Wall Street Journal:
To put the brand's stance into context, this has most likely stemmed from Trump's objection of the Trans-Pacific Partnership, a trade deal that New Balance had long been opposing because of the threat it poses to US footwear production.
Some sneakerheads weren't too fond of NB's position, pushing them to throw away their own pairs in a show of protest.
New Balance sure has lost a handful of lifelong fans
For some, throwing things wasn't enough
Oh, you think that was the worst?
What would be a protest without a little bonfire?
Sometimes, you just have to be a little creative
New Balance hasn't released a follow-up statement regarding the public outcry, though a massive boycott is brewing.