And then we heard about their new branding project, which gives the country's premier integrated resort a new identity: an in-flight sensation!
Solaire bring its brand philosophy of great customer service, hospitality, and excitement to literally greater heights as it wraps its brightly colored livery on Air Asia’s popular Airbus A320. The project is scheduled to embark on its maiden flight this July. It will make Solaire the first-ever consumer brand in the country to fully wrap and brand a commercial airline.
Now, take a good look at the photo again and imagine how cool it'd look to tourists...
"We have created amazing moments for our customers since Solaire launched last year, and now we aim to further connect with our local and foreign guests and travelers by reinforcing our brand presence in the country’s airports," says Jasper Evangelista, Vice President of Brand and Marketing, Solaire Resort and Casino. "Sky Solaire will enable us to get immediate traction on this effort and even take it to a level all its own.”
Speaking of "amazing moments," Solaire is also currently promoting their “Create Your Moments" campaign, which highlights their rep as the perfect place to create unforgettable memories. And just in case you've never been there (what's wrong with you?), we list below some of the awesome things we've so far seen inside Solaire, starting with...
1) A football partey!
It’s the closest you can get to being in Brazil—Samba, djembe music, Brazilian food and drinks, and Latina-looking models in feathery costumes—while you watch the world's most popular sport played at its best through giant screens! And the good news is it's still ongoing. Drag your feeling-sporty friends to the month-long World Cup Viewing Party every night at Solaire's Eclipse Entertainment Lounge!
2) #Throwback concerts
Here’s an unboring way to bond with your ‘rents—take them to Solaire’s #throwback concerts featuring the good ol' stars of your folks' younger years! And because you're in Solaire, you’ll never run out of other cool stuff to do if ever you get restless listening to music older than you. You can go food-tripping, try out cocktails, and spot some babes like...
3) This Crush Ng Bayan
Yep, Kathryn Bernardo likes it there. She shot the photo and video materials for her grand debut in Solaire. It’s also the chosen venue for concerts, award shows (like the Pep List Awards!), pageant, and the FHM Bikini Heaven!
So, you know, you'll probably run into something pretty every time you visit.
4) Fight night!
Solaire is also known for hosting action-packed events like Pinoy Pride XXIV and Kunlun Fight Night. They also had the best Pacquiao-Bradley II viewing party! We mean, just look at those curves screens!
5) The food
There are always new buffets from all around the world—Japanese, French, American, what-not—and one of them is almost always in promo!
6) The drinks